Here champions
are made
on and off the ice
I'm Taylor Cook — former professional goaltender turned mental performance coach. I've felt the pressure, the self-doubt, and the gap between training hard and actually performing when it counts. That's exactly what I help athletes close.
about taylor
10+
Years elite experience
3
Countries competing professionally
5+
Years in mental performance coaching
100+
Coaching hours with athletes internationally
The journey that
built the framework.
EARLY YEARS
Brantford, Ontario.
A passion built young.
Born in Brantford, Ontario, Taylor discovered her passion for hockey at a young age. From mornings on backyard rinks to competing at the highest levels, her journey was fuelled by relentless dedication and a mindset built for growth. By 2012, she was competing with the Stoney Creek Junior Sabres, earning recognition as a standout goaltender.
the story
Every part of this story — the wins, the injuries, the hard stops and new starts — shaped how I coach today. This isn't a background section. It's the reason the Taylored Mindset™ works.
UNIVERSITY & AWARDS
St. Thomas University.
Making history.
Taylor played five seasons with St. Thomas University in New Brunswick, competing in USports. During her time there, she helped the team make history by bringing home their first-ever AUS Championship title in 2019 and competing at Nationals twice. Her leadership earned her the Cathy Wadden Commitment Award and a nomination for the prestigious James Bayer Memorial Award, recognising excellence in academics, athletics, leadership, and community involvement.
PROFESSIONAL CAREER
Going pro.
Competing internationally.
After university, Taylor took her career to the professional stage, competing internationally for three seasons. She played two seasons in Norway's Bambusa Ligaen, posting an impressive .934 and .922 save percentage in back-to-back seasons. In 2022, she continued her career in Almaty, Kazakhstan in the EWHL, backstopping her team with a .909 save percentage — proving her ability to compete at an elite level across different playing styles and environments.
injuries & comeback
The hardest season.
The biggest lesson.
Competing overseas brought new challenges, but the toughest test came in 2021 when Taylor tore her MCL and required reconstructive surgery. The road to recovery was long — eight months of intense physiotherapy while navigating life in a new country. The experience tested her resilience, but giving up was never an option. Her determination paid off, allowing her to return for her final professional season in Kazakhstan, competing in the EWHL.
transition to coaching
The mental game
was always the real game.
Throughout her playing career, Taylor recognised that the mental side of the game was just as important as the physical one. While still competing, she began studying performance psychology, earning her High-Performance Coaching Certification in 2021. She started working with athletes, helping them develop the mindset needed to perform under pressure, push through adversity, and reach their full potential.
TAYLORED MINDS
Building the thing
she wished she'd had.
In 2023, Taylor founded Taylored Minds, bringing her firsthand experience as both an athlete and a coach to professional and elite level athletes, coaches, and teams worldwide. She now helps competitors at all levels strengthen their mental resilience, focus, and confidence, using strategies she honed through years of elite competition.
Taylor understands the highs and lows of competition, the battles with confidence, the pressure to perform, and the mental toughness it takes to succeed. Through Taylored Minds, she helps athletes master their mindset and elevate their game — not just in sport, but in life.
"
I coach from experience, not just from a textbook. Every tool in the Taylored Mindset™ framework is something I've personally needed, tested, and refined — on the ice and beyond it.
Taylor Cook — Founder, Taylored Minds
The principles behind
the Taylored Mindset™
What I believe
These aren't just coaching philosophies. They're the beliefs that shaped how I played, how I recovered, and how I show up for every athlete I work with.
Athletes,
coaches, and clubs
across every level.
Used at university, professional, and international levels of hockey. Here's what athletes say about working with Taylor.
Real stories
I really appreciated working with Taylor. I felt understood and I was shown that mental difficulties are normal. I have developed as an athlete this season and I owe that mainly to the mental aspect and the cooperation with Taylor.
Lauryne Dünnenberger
Goalie, GCK Lions Frauen
Subscribe to
Taylored Mindset
Taylor's weekly newsletter for athletes, coaches, and anyone pushing their performance. Short, practical, and worth your time.