here champions are made - on and off the ice
Welcome to Taylored Minds, where the journey transcends the physical to conquer the mental aspects of sport and life. Founded by Taylor, a former competitive athlete turned mental performance coach, our mission is rooted in the transformative power of the mind.
Taylor played five seasons with St. Thomas University in New Brunswick, competing in USports. During her time there, she helped the team make history by bringing home their first-ever AUS Championship title in 2019 and competing at Nationals twice.
Her leadership and commitment earned her the Cathy Wadden Commitment Award and a nomination for the prestigious James Bayer Memorial Award, recognizing excellence in academics, athletics, leadership, and community involvement.
EARLY YEARS
Born in Brantford, Ontario, Taylor Cook discovered her passion for hockey at a young age. From mornings on backyard rinks to competing at the highest levels, her journey was fueled by relentless dedication and a mindset built for growth. By 2012, she was competing with the Stoney Creek Junior Sabres, earning recognition as a standout goaltender.
UNIVERSITY & AWARDS
PROFESSIONAL CAREER
After university, Taylor took her career to the professional stage, competing internationally for three seasons. She played two seasons in Norway’s Bambusa Ligaen, where she consistently delivered standout performances, posting an impressive .934 and .922 save percentage in back-to-back seasons. In 2022, she continued her career in Almaty, Kazakhstan in the EWHL, where she backstopped her team with a .909 save percentage, proving her ability to compete at an elite level across different playing styles and environments.
INJURY & COMEBACK
Competing overseas brought new challenges, but the toughest test came in 2021 when she tore her MCL and required a reconstructive surgery. The road to recovery was long—eight months of intense physiotherapy while navigating life in a new country. The experience tested her resilience, but giving up was never an option. Her determination paid off, allowing her to return for her final professional season in Kazakhstan, competing in the EWHL.
TRANSITION TO COACHING
Throughout her playing career, Taylor recognized that the mental side of the game was just as important as the physical one. While still competing, she began studying performance psychology, earning her Performance Coaching Certification in 2022.
She started working with athletes, helping them develop the mindset needed to perform under pressure, push through adversity, and reach their full potential.
TAYLORED MINDS
In 2023, Taylor founded Taylored Minds, bringing her firsthand experience as both an athlete and a coach to professional and elite level athletes, coaches, and teams worldwide. She now helps competitors at all levels strengthen their mental resilience, focus, and confidence, using strategies she honed through years of elite competition.
Taylor understands the highs and lows of competition, the battles with confidence, the pressure to perform, and the mental toughness it takes to succeed. Through Taylored Minds, she helps athletes master their mindset and elevate their game—not just in sport, but in life.
BEYOND GREATNESS
Empowering athletes to achieve their full potential, both in their sport and life, is the heart of Taylored Minds. We believe in the boundless power of the mind to overcome obstacles, break barriers, and set new records. Our coaching is for those seeking not just to win, but to redefine what winning means.
THE TAYLORED MINDSET™ ORIGIN STORY
The Taylored Mindset™ didn’t come from a textbook — it came from the hardest moments of my career. The injuries. The pressure. The expectations. The doubt. The seasons where the mental battle felt bigger than anything happening on the ice.
As a goalie, your mistakes are loud. Your emotions are visible. And when your confidence cracks, everyone feels it. I had to learn how to lead myself, stay calm when everything sped up, rebuild my confidence after bad games, and rise after setbacks that hit harder than anyone ever saw.
When I transitioned into coaching, I saw the exact same struggles in the athletes I worked with — not because they weren’t good enough, but because no one had ever taught them how to manage their mind. They were working hard, doing it all right physically, but carrying the same mental weight I once did.
So I built the framework I wish someone had handed me at 16, 20, 25 — the tools I had to learn the long way.
The Taylored Mindset™ combines lived experience, emotional intelligence, and performance psychology into five core pillars that help athletes lead themselves, handle pressure, trust their work, and show up as the strongest version of who they are — in sport and in life.
It’s real, practical, athlete-centered work. Because the mental game isn’t about being perfect — it’s about learning how to rise.
REAL STORIES. REAL RESULTS.
Used by athletes, coaches, and clubs across university, professional, and international levels of hockey.
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Taylor's guidance was spot-on. I am deeply thankful for the time I spent with Taylor and wholeheartedly endorse her as a performance coach.
Cathy Andrade
Professional Skating Development Coach
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