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The Game-Changing Impact That Self-Talk Has on Athlete Performance
Explore how self-talk shapes an athlete’s confidence, focus, and consistency. Learn simple, science-backed self-talk strategies you can use today to improve your mental game and elevate performance.
Taylor Cook
5 days ago4 min read


How to Build Athletic Consistency with Mindset and Emotional Regulation
Learn how mindset and emotional regulation help athletes build consistency early in the season and improve repeatable performance.
Taylor Cook
Nov 202 min read


5 Powerful Mindset Shifts Every Goalie Needs to Build Unshakable Confidence This Season
Discover 5 powerful mindset shifts to strengthen your goalie mindset. Learn how to stay confident, reset quickly, and perform under pressure — no matter what happens in the crease.
Taylor Cook
Nov 73 min read


Navigating Life After Sport: Embracing Your New Identity
Discover life after sport and the identity shift athletes face after retirement. Learn how to rebuild structure, clarity, and purpose beyond the game.
Taylor Cook
Sep 44 min read


This ONE Thing Sets Great Athletes Apart
The Moment That Changed Everything I still remember the sting of that moment. It was a high-stakes game, and I was in the net, ready to...
Taylor Cook
Jan 212 min read


How to Make Your New Year's Goals Stick: A Simple Guide
Stick to your New Year's goals with our simple guide. Discover practical tips to turn aspirations into achievements in 2025!
Taylor Cook
Jan 26 min read


5 Quick Tips to Overcome Performance Anxiety in Sports
Performance anxiety is something every athlete faces at some point in their journey. That feeling of nervousness or self-doubt before a...
Taylor Cook
Oct 27, 20242 min read


How Confidence in Sports Boosts Mental Toughness and Performance
Confidence is more than just a state of mind; it’s a critical ingredient that can significantly impact an athlete’s performance. In my...
Taylor Cook
Oct 11, 20243 min read


Noemi Neubauerova: A Journey to the PWHL
Noemi Neubauerova’s journey through women’s hockey stands out as a tale of perseverance and passion.
Taylor Cook
Sep 30, 20244 min read


Coping with the Loss of a Loved One as a Competitive Athlete
Coping with the loss of a loved one is a profound and challenging experience for anyone, but for competitive athletes, the journey can be...
Taylor Cook
Aug 1, 20243 min read


Mental Health Awareness for Professional and Student Athletes
May is Mental Health Awareness month and while it is important to shed light on the impact of mental health for all people, it's...
Taylor Cook
May 5, 20243 min read


Mental Performance Training Can Proactively Benefit Athlete Mental Health
Athletes are at a higher risk of being impacted by poor mental health. This is not news and should come as no surprise when you factor in...
Taylor Cook
Apr 28, 20243 min read


How to Thrive in Times of Uncertainty
Change and uncertainty is a constant and (ironically) expected part of the human experience. Whether you are an athlete, coach, physical...
Taylor Cook
Apr 21, 20243 min read


Adopting an Athlete Centered Approach to Coaching
In recent years, we have seen a shift (for the better) in how coaches are approaching their work with athletes and teams. Moving away...
Taylor Cook
Apr 14, 20243 min read


Playoffs and Performance Pressure
One topic we talk about often with athletes is performance pressure. “How can I perform at my best during critical moments?” This is...
Taylor Cook
Apr 7, 20243 min read


You Don't Need a 'C' To Be a Leader
We talk about leadership a lot. In the workplace, in sports teams and organizations, and frequently see those roles be glamorized in...
Taylor Cook
Mar 31, 20242 min read


Validating Progress in a Losing Season
There is nothing more frustrating or challenging for athletes than finding and validating their progress during a losing season. From a...
Taylor Cook
Mar 24, 20243 min read


How Athletes Can Build a Winning Mindset
The sports industry is a cut throat business for both athletes and coaches, because the external results are often the only ones that...
Taylor Cook
Mar 17, 20243 min read


Life Lessons from the Rink
Typically I write these newsletters to provide strategies and tools to empower athletes and coaches take their performance into their own...
Taylor Cook
Mar 10, 20245 min read


Navigating Career Decisions & Handling Bad Coaches
Embarking on a career in sports is a journey marked by pivotal decisions and the challenges of navigating relationships, especially when...
Taylor Cook
Jan 27, 20243 min read
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Our blog is your go-to resource for tips, strategies, and stories on the mental aspects of performance. Dive into our latest posts and start transforming your approach.
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