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What if your goals aren’t the problem?

  • Writer: Taylor Cook
    Taylor Cook
  • 14 minutes ago
  • 2 min read

Every January, we’re told to set big goals.


And at the end of January, most people are asking themselves:

“Why do I never seem to follow through?”

The majority of people don’t fall short of their goals because they’re lazy, or because they lack motivation, and not because they “don’t want it badly enough.”


They fall short because they don’t have habits and systems that support those goals on a daily level.


Motivation fades.

Life gets busy.

And goals without structure slowly drift into the background.


This year, instead of setting a long list of aspirational goals and hoping I’d “stay disciplined,” I decided to try something different.


Many people kick off the year with the 75 Hard challenge.

I didn’t. Not because I couldn’t — but because it’s not aligned for me anymore.


Two reasons:

  1. The percentage of people who don’t finish that challenge is incredibly high, and for many, that sense of “failure” spills into other areas of life.

  2. I’ve spent years grinding — in the gym, on the ice, pushing through discomfort. As a retired athlete, I’m no longer in a headspace where more force equals better results.


So I created my own.


I call it 75 Intentional.


Instead of rigid rules, I set daily habits that reflect who I am now — and who I want to become in 2026.


A pin laying on a lined notebook.

I also added a weekly check-in:

  • Where did I follow through?

  • Where was it hard — and I still showed up?

  • Where did I fall short, and what can I adjust next week?


No self-judgment.

No “starting over.”

Only honest reflection and small course corrections.


And I’m happy to say — week one went really well.

Not perfect.

But consistent.

Aligned.

Progress-focused.


If you’re setting goals this year, I want to offer this reframe:

👉 Don’t ask “What do I want to achieve?”

Ask “Who do I need to become — and what do they do daily?”


Goals are outcomes.

Habits are the bridge that gets us there.


I’m really grateful you’re here and reading this.

And if this resonated, maybe this is your permission to design a version of consistency that actually fits your life.


And if you’re reading this thinking, “I know what I need to do — I just struggle to stay consistent,” that’s exactly the kind of conversation I love having.


You’re welcome to book a call with me here and we’ll figure it out together.

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